Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

Computer and Technology Today

Computer plays an essential role people’s day to day life especially at work place, schools and even in home. Twenty first century has been the age of so many technological advancements aimed for making the lives of people better. Computer helps them become more efficient in their work.

Computer technology in banking:

Technology has made our living easy and comfortable, for instance our banking needs. Previously people need to maintain the important data of their customers manually. But right now, in just one click, they would be able to find all the customers’ data instantly. The customers are able to know about the transactions of their account by logging in to the bank website. Moreover, it is possible to apply for loans through online.

Improvements of computer technology:

Computer technology has improved our life style far better than before. Due to the emergence of internet and technology, the world has shrunk to a global village. Even though the advancement in internet creates new challenges like computer problems and virus threats, the computer technology like antivirus software made easy to overcome these problems.

Computer in food industry:

The automation and computerization in food processing units is facing lots of challenges if they are used nearby water catastrophic effects on any computer system. Most food processing units prefer waterproof computers to protect their computer systems from drenching in the production area.

Computer in medical field:

Hospital is an important organization and computers are used for the management of a hospital. The accounting, payroll and stock system of the hospital have been computerized in recent days. We can maintain the record of different medicines, their distribution and use in different wards etc. using computer. Even the disease can be diagnosed by entering the symptoms of a patient. Moreover, various computerized devices are used in laboratories for different tests of blood etc.

Computer in agriculture:

Nowadays agricultural industry is also making use of the computers. The analysis that was taken some few years before shows that 44% of the farmers in Ohio are using computers for various purposes. In 1991, only 32% of the farmers were making use of it. This shows that there is considerable increase in the farmers who are using computers. As internet becomes the means of communication, most farmers use this technological advancement for transaction processing or for retrieving information. The analysis shows that out of the total farmers who were surveyed, 80% of them are making use of the internet.

Computer in education:

Due to the globalization of education, so many challenges are posed by the new trends. In order to face all these challenges, information technology in the education sector is very important. It is essential that the students become familiar with the concept and use of information technology in order to equip them for future job market. Similarly, the faculty can achieve better quality in teaching methodology. The computer technology has developed in many fields. Its drastic development has created an immense impact in almost all the fields and thus leading to a new era.

Classification of Computers

Computers are available in different shapes, sizes and weights, due to these different shapes and sizes they perform different sorts of jobs from one another.

They can also be classified in different ways. All the computers are designed by the qualified computer architectures that design these machines as their requirements.

A computer that is used in a home differs in size and shape from the computer being used in a hospital. Computers act as a server in large buildings, while the computer also differs in size and shape performing its job as a weather forecaster.

A student carrying a laptop with him to his college is different in shape and size from all the computers mentioned above.

Here we are going to introduce different classifications of computers one by one. We will discuss what are in classifications and what job they perform.

Super computer

The biggest in size, the most expensive in price than any other is classified and known as super computer. It can process trillions of instructions in seconds. This computer is not used as a PC in a home neither by a student in a college.

Governments specially use this type of computer for their different calculations and heavy jobs. Different industries also use this huge computer for designing their products.

In most of the Hollywood’s movies it is used for animation purposes. This kind of computer is also helpful for forecasting weather reports worldwide.

Mainframes

Another giant in computers after the super computer is Mainframe, which can also process millions of instruction per second and capable of accessing billions of data.

This computer is commonly used in big hospitals, air line reservations companies, and many other huge companies prefer mainframe because of its capability of retrieving data on a huge basis.

This is normally to expensive and out of reach from a salary-based person who wants a computer for his home.

This kind of computer can cost up to thousands of dollars.

Minicomputer

This computer is next in he line but less offers less than mainframe in work and performance. These are the computers, which are mostly preferred by the small type of business personals, colleges, etc.

Personal computers

Almost all the computer users are familiar with the personal computers. They normally know what the personal computer is and what are its functions.

This is the computer mostly preferred by the home users. These computers are lesser in cost than the computers given above and also, small in size; they are also called PCs in short for Personal computers.

This computer is small in size and you can easily arrange it to fit in your single bedroom with its all accommodation. Today this is thought to be the most popular computer in all.

Notebook computers

Having a small size and low weight the notebook is easy to carry to anywhere. A student can take it with him/her to his/her school in his/her bag with his/her book.

This is easy to carry around and preferred by students and business people to meet their assignments and other necessary tasks.

The approach of this computer is also the same as the Personal computer. It can store the same amount of data and having a memory of the same size as that of a personal computer. One can say that it is the replacement of personal desktop computer.

This is one of the unique articles posted weekly on http://www.computer-and-printer-reviews.com.

A Short History Of The Motorcycle

Todays motorcycles are everywhere and there are lots of different classes or kinds of motorcycles as well. But the motorcycle, like the automobile, is a relative newcomer to the world stage.

The first motorcycle ever assembled was built by the German inventors Gottlieb Daimler and Wilhelm Maybach in 1885 in Bad Cannstatt in Germany. They were actually focusing more on the motor that was installed to power the two-wheeled contraption and not so much on creating a new kind of vehicle, but the resulting impact on motorized travel would be tremendous. There were earlier versions of steam powered bicycles, but this was the first petroleum powered motorcycle.

Not long afterward in 1894 the very first production motorcycle went on sale as the Hildebrand & Wolfmüller motorcycle. It wasn’t long after that before several of the bicycle companies of that time got into the act and started selling versions of what was essentially motorized bicycles. However, as horsepower increased, the engines started to outgrow the bicycle frames that were used as their carriage.

The most popular motorcycle company before World War 1 was Indian motorcycle. After the war, Harley Davidson took over the number one spot until 1928 when DKW became the leading motorcycle manufacturer in the world. For a few years after World War 2 BSA took over as the largest motorcycle producer until 1955 when NSU Motorworks who had started out as a knitting machine company in 1884 became the dominant manufacturer for the next couple of decades.

Then in the 1970s the Japanese companies Honda, Kawasaki, Yamaha, and Suzuki made their entrance into this field, changed the face of the industry, and quickly became the dominant motorcycle suppliers to the world from then on. Since the 70s Honda has held the title of the world’s largest motorcycle maker. Today, the big four motorcycle makers have penetrated practically every motorcycle market in the world, and they are highly regarded as makers of high quality motorcycle products.

In recent years some of the older motorcycle brands like the Indian have regained popularity with Harley Davidson being the most successful by far.